I am pleased to say that the L'oreal finally caught up with Clairol. Their main drugstore lines, L'oreal Paris (Healthy Look), and Garnier Fructis (Herbashine) are launching demipermanent/ammonia free hair colour. I personally as a pro, I use this type of colour on my clients 80% of the time. The benefits are huge. Less damaging, more natural looking, grey blending ( up to 20%) no visible root line ( as long as you are not going too dark or bright.) It's super shiny to boot after. Things you can NOT do with it...lighten the hair or cover substantial grey roots. But hey, it can not be everything to everyone. What I like is that it's great for those who change their hair seasonaly. It leaves little colour build up with reasonable use. It's best used on unbleached or super porous hair. Unless you go to a pro.
Tips, you need to use it all over every time as opposed to permenent dye. So make sure that you buy enough to cover your hair. One box for every 6 inches. Or 1 for fine, 2 medium, 3 for long. If you have pretty thick hair ( your might as well pay to get it done you will have to buy the same amout in product), or have damaged, bleached hair, see a pro. It's too tricky to do on your own. If you have highlights that have gone brassy, you can use one of the blonde ones as a toner. Amazing!
http://www.garnier.ca/kim/en/index.aspx?cible=herbashine
http://www.lorealparis.ca/haircolour/all-over-colour/healthy-look.aspx
